Content Marketing Strategy Propels Success

If you are a small business, you have probably thought about getting into the content marketing arena. I mean, almost everyone that has their own website does blog writing. But is blogging all there is to your content marketing strategy?

content marketing strategy
So just what should your content marketing strategy consist of?

Let’s take a look at Wikipedia to see what content marketing is:

“Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.”

Blogging is just one avenue you can use to accomplish that creation, publishing or distributing for an online audience that is targeted. Now before we can look at other methods for your content marketing strategy, let’s take a look at the goals we should try to accomplish.

Goals for your content marketing strategy

  • Get the attention of your reading base and generate an environment where your customers or prospects want to learn more.
  • Increase your customer base.
  • Create or increase your online sales.
  • Trigger brand awareness or credibility about your products or services.
  • Engage an online community of users.

Content Marketing and Internet Marketing

Internet Marketing

Internet marketing is a huge and exciting field to enter into. According to Search Engine Journal, a perfectly appropriate definition of Internet marketing is:

“Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.”

Typical internet marketing fields

  • Search engine marketing (SEO)
  • Local search engine optimization
  • Social media marketing
  • Referral Marketing
  • Native advertising
  • Search engine marketing
  • Display advertising
  • Affiliate Marketing
  • Mobile Advertising
  • Forums
  • Networking
  • Video Marketing

A Breakdown of Content Marketing

Content marketing is just one type of Internet Marketing. The difference between your content marketing strategy and the other types of internet marketing which I’ve listed below is that you are going to want to predict and exceed your customer’s must-haves based on their immediate needs – and you are going to do this online or on the internet.

  1. Blogging – You have a lot of options to choose from for your content marketing strategy besides just blogging. So, let’s take a look at the leading 10 categories. This is what I found on Lyfe Marketing:

    “In fact, according to Forbes, websites that include a blog typically have 434% more indexed pages than those that don’t. This means that sites with blogs have a greater chance of ending up on the first page of search engines like Google when consumers search for relevant keywords. Additionally, business sites with blogs have 97% more inbound links, which also helps with search engine optimization.”

  2. Videos – If you’ve ever been on YouTube or other video sites, you can filter for just about any data in video format. I’ve read that consumers are watching more videos than ever before and they provide a great return on investment.
  3. Infographics – An infographic is a visual image that you can use to display information or data in a chart or diagram format.
  4. Case Studies – Using case studies is effective because it allows you to document a process or record of research in which a detailed presentation is given to the development of a particular person, group, or situation over a period of time.

More choices to add

  1. EbooksEbooks can be done in almost any niche, and they are also a good return on investment. Ebooks can also be an excellent source for leads. You will want to provide some type of useful information and insight for your target audience about their needs and challenges.
  2. White papers – White papers are very similar to ebooks with the main difference between eBooks and white papers being that white papers tend to be a bit more information-dense, data-driven, and detail-focused.
  3. Checklists – Consider checklists as a type of worksheet that allows you to display a process in a step-by-step process in order to achieve some type of desired outcome. Checklists are easy to create and promote, yet they still provide a noteworthy value for your target audience.
  4. Interviews – Have you ever interviewed someone to see how they do things at their company? Here is another question. Have you thought of repurposing that interview into another type of content marketing? I don’t remember where I read it, but I saw that interviews can be very high-performing.

Don’t forget two more

  1. Social Media Posts – Your goals should dictate how you are going to use social media posts. According to Lyfe Marketing,

    “Social media posts can be used to help new leads discover your products, alert consumers to sales and promotions, and provide leads and customers with additional information about your products.”

  2. Images – Last, but not least, images help people understand and process the data. And they make it easier to follow the readability of a text. All of this encourages people to continue reading, which means they stay on your page longer.

So, what have we learned thus far? Your content marketing strategy should be not only realistic but also achievable and successful. In addition, use multiple categories that we have discussed above, and match them to Your audience and Your niche. Most of all – have fun and happy content marketing!
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